Projects | Notion

Hi! Artem is here 👋

This page is to share challenges that I had the opportunity to solve as a UX researcher and showcase the experience and skills I have to my current and potential teams.

<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f3a32867-a1c9-4552-b51d-f3991f9a1516/yookassa_logo.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/f3a32867-a1c9-4552-b51d-f3991f9a1516/yookassa_logo.png" width="40px" /> $\bold{YooMoney:\ recruiting\ optimization}$

Year: 2018

Role: the first and only UX researcher in the company

Product: YooMoney was a largest FinTech company by revenue in Russia in 2018-2020 (used for payments by 52,8% of russian users), that has both B2C and B2B products: digital wallet with 60 millions of registered accounts and a payment processing that is used by over 180 thousands of websites and businesses.

Goal: optimize recruiting processes to meet the requirements of the fast-paced environment and relieve the operations workload of UX researcher (to let them focus directly on conducting a research 🙂)

Result: designed and implemented a scalable and semi-automatic user recruiting process for qualitative research that allowed company to cover the growing needs in the research, and reduced the average recruiting time from 2.5 weeks to 3 days.

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<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6026d470-48d2-47c8-b9f0-ebb9789a572e/Cardsmobile_logo.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6026d470-48d2-47c8-b9f0-ebb9789a572e/Cardsmobile_logo.png" width="40px" /> $\bold{Koshelek:\ improving\ Catalog\ core\ metrics}$

Year: 2021

Role: Head of UX lab, led all primary UXR activities

Product: Koshelek is a digital wallet app for storing loyalty and discount cards. Catalog features let users issue loyalty and bank cards, find and use coupons and discounts, and participate in promotions

Goal: Identify ways to improve Koshelek’s Catalog core metrics

Method(s): Data analytics, User Interviews, Usability tests, Surveys

Framework(s): JTBD, CJM

Result: research informed product development and design decisions, which resulted in improving Catalog adoption, retention, average number of viewed and used offers, and reducing churn

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