<aside> 📌 Always start with research goals — define decisions to make, knowledge to learn, questions to answer — and only after that choose the most applicable research methods.

Research questions determine the methods, not the other way around.

</aside>

Core methods

The most common and widely applicable methods that I use

In-depth interview

⚠️ [WIP] Usability test

⚠️ [WIP] Surveys

⚠️ [WIP] A/B testing

Specific methods

Might be beneficial for some specific contexts and goals